Padman: Destroying the taboo of ‘periods’ in 21st century India!

Padman, starring Akshay Kumar, is the story of how India’s “menstrual man” Arunachalam Muruganantham came up with a revolutionary new method of producing cost effective sanitary pads. This helped to improve menstrual health and provide an income for rural women in India and beyond.

India is the leading film market in the world, with 2.2 billion tickets sold in 2016. One of the aims of this new comedy-drama is to reach a wide audience, create awareness and challenge the taboos and stigma surrounding menstruation in India.

It’s been more than ten years since Arunachalam invented a machine to create low cost sanitary pads and began distributing them to rural women across India. Traditionally, rural women use old cloth, saris or bed sheets as sanitary towels; sometimes also using sand, dirt or ash for heavy days. The use of pads is increasing and now six out of ten women in India have access to disposable menstrual products.

This varies greatly across states, from as high as 90% in Tamilnadu, Kerala and Delhi to as low as 30% in rural Bihar. But disposable pads are expensive and the biodegradable pads made by Arunachalam are cheaper and last longer. Many non-governmental organisations around the globe, such as Days for Girls, focus on the need for hygienic menstrual products and make and distribute reusable pads. The argument is that the provision of pads enables girls to stay in school. One in four girls in India miss one day or more in school during menstruation.

But access to pads is only one issue. Girls might also miss school because of period pain, lack of toilet facilities, the fear of staining clothes or the views of teachers and family. Last year, students were allegedly forced to strip in a school to see who was menstruating. This is not just an issue for India: one in ten girls in some parts of sub-Saharan Africa miss school because of their periods and even in the UK period poverty causes similar issues.

The wider issue that Padman highlights is the stigma and taboos that surround menstruation. In India, restrictions include not being allowed to enter religious shrines, touch people or food in the kitchen, or touch or eat pickles. Education is key to changing attitudes to menstruation and in order to do this we need to engage men and boys. Perhaps male hero Padman is a first step and cinema is a powerful tool to spread a message, especially in a country obsessed with the movie!