2018’S COOLEST SONG – VYRL ORIGINALS “LAAL BINDI” CELEBRATES 1-YEAR ANNIVERSARY WITH

2018’S COOLEST SONG – VYRL ORIGINALS “LAAL BINDI” CELEBRATES 1-YEAR ANNIVERSARY WITH #LAALBINDIWEEK

 Mumbai, 17th May 2019: VYRL Originals curated one of the coolest tracks of 2018 with singer – song writer, Akull Tandon which crossed over 54 million views. To celebrate the love and success received from the audience, VYRL Originals initiated an interesting marketing campaign #LaalBindiWeek, highlighting the fact that the Laal Bindi is the epitome of Indian Beauty.

The adulation and love showered through the response was phenomenal and the campaign engaged over 3 million people. The song also attracted artists and influencers like Asees Kaur, Melvin Louis, Ketika Sharma and Divya Malik to curate  interesting content around the track, making it the audience’s favourite.

Rj Archana ,Rj Akriti ,Rj Swati,  Rj Animaka , Rj Ada, Rj Rohini and Rj Urmin also innovatively participated in the campaign. #LaalBindiWeek had an emotional connect with all the beautiful women across the country who joined and made it a successful campaign which not only crossed 50 million views on the track but also reached out to over lakhs of people making it one of the most sought-after campaigns on various Social Media platforms.

Joining the movement and talking about the success television actress, Divya Malik, shared “Laal Bindi has different significances for different persons. It definitely accentuates the beauty of a woman and the sharp red colour defines her personality traits. It’s a great song and it was fun to be a part of the campaign”

Sharing his thoughts, Vinit Thakkar, Senior Vice President of Universal Music Group India & South Asia shares “At VYRL, we believe that every song has a story that should be narrated in a unique and interesting manner through carefully crafted marketing initiatives. Our recent campaign, #LaalBindiWeek is one such unique marketing initiative that has reinvigorated our 2018 release – Laal Bindi on its 1-year anniversary. The campaign has been well appreciated by the consumers and music connoisseurs. It is heartening to see influencers enthusiastically participate in #laalbindiweek and show their tremendous love and support for the track. Laal Bindi is now immensely successful and has crossed 54 million views on YouTube and counting.”

Talking about the success Akull comments ”I am thankful for the love and adulation I have received for the track. I am happy that the track has crossed over 54 million views and with the #LaalBindiWeek campaign going viral, I thank each and every one who participated and for showering so much love and support.”