Akashi a sustainable clothing brand

Akashi, a sustainable fashion clothing brand.

Founded and spearheaded by Mrs. Vina Ahuja along with their effervescent creative person Sanjana Shetty and the uber-talented Alexander Kaleekal, Akashi is a label conceptualised around the idea of Modern India. Backed with over 22 years of industry experience coupled with a professional qualification in interior design, Vina Ahuja is best known for her extensive knowledge in textiles and fashion.

Akashi began its journey at the crossroads of tradition and modernity, with a strong belief in sustainability and contemporary aesthetics.

Breathing life into tales of empowerment and diversity, of all sizes and shapes, from different walks of life, Akashi is looking to encourage the women of today to rediscover India with a whole new perspective. The brand creates easy wear clothing, supporting the cottage industries of India thereby encouraging the traditional techniques to be beautifully presented on contemporary silhouettes.

With the city’s temperatures rising through the roof again, sustainable organic clothing has got to be the talk of the town.

The humble khadi has now been accepted globally as an ideal fabric to keep cool during the humid weather conditions

and with that thought, we put together the khadi collection called Aiyna

. With more and more designers working with the fabric, the organic, handspun fabric is on its way to becoming a luxury product.

Speaking of the New Age, let’s shed some light on Blue Indigo. A classic, this natural colour has been the pride of the Blue City – Jodhpur. A versatile colour, it adds a royal touch and is a crowd favourite.

 This collection is named Neelari.

Akashi’s Blue Indigo and Khadi collections are both best sellers. With the rising awareness in customers about what they invest in, they appreciate the authenticity that Blue Indigo and Khadi bring to the table.

Their USP is their quirk that they bring with designs to these traditionally nurtured textiles, and that is what makes them special. Both the lines celebrate and encourage handcraft practices while keeping alive in the festive spirit with a contemporary touch. They source the textiles from Jaipur, the hub for handcrafted textiles.